#DamaKoLahiKo began in a series of conversations around Filipino identity, sparked by the waves of Asian culture sweeping global trends. Those conversations became an idea: what if Filipinos could harness culture and creativity to become part of this global wave?

#DamaKoLahiKo is the umbrella theme of a movement that aims to reset Filipino pride in our identity and heritage – and thus make Filipino culture attractive to the world. Culture can underpin economic recovery and growth, as we emerge into the post-Covid age.

This is an initiative of Filipinos who champion culture and creativity in their professional lives. Among its founders and advisors are individuals and organizations alike.